the longstanding idea was corset style bra to keep breast movement to a minimum during exercise

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When it comes to sports bras,, but Lululemon is turning that notion on its head.

After two years of development, incorporating everything corset style bra from advancements in neuroscience to behavioral psychology, the activewear firm is slated to launch the Enlite sports bra, which it hopes fulfills the needs of their active consumers.

Alexandra Plante, innovation product manager womens bikinis sale of Lululemon Whitespace and an engineer, spearheaded the creation of the bra.

The journey began suit underwear more than two years ago when we started research and testing around how women want to feel in their sports bra, said Plante, who noted that athletes have tested out the styles, which were created primarily for running. Breast movement during running is highly complex and can be characterized as three-dimensional, moving in multiple directions: up and down, side to side, and in and out. Our goal with the Enlite Bra was to create a product that could embrace movement by eliminating the elements of movement that cause discomfort, so the innovation here lies in the way we approached movement management.


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Добавено Авг 10 '17
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